Adoption Curves: Beyond the Bass model

The pioneering 69 Bass model has been for a long time the paradigm for researchers interested in studying adoption curves of new technologies. In this talk we analyze some recent developments in this field, proposing a new behavioral approach to the study of the adoption process. The aim is to capture some fundamentals common to different (and apparently far) models. Thanks to this new perspective, we are able to generalize some of the existing models in many directions.